Monday, July 17, 2006

Free WiFi at PDX

Well, here I am at Portland International Airport where, unlike DIA, they have free WiFi. Good signal, too.

Denver International Airport has fallen for the same charge-for-service sales job that Starbucks did.

For Starbucks, the result is that people with laptops go to other coffee shops. Starbucks doesn't have to care because they have plenty of sales. They don't need to pull in customers. The result is that WiFi is a differentiator, and helps Starbucks' competitors stay in business.

For DIA, there are no competitors, so the result is just that people don't use their laptops there unless they have to. Here, they're abundant.

Pretty simple, really.

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