Tuesday, April 05, 2005

Tata Sons, Limited. Tata Daughters, Not-So-Limited.

Hugh Hewitt recommends corporate blogging: company-sponsored blogs that provide information about topics that the company is an expert on.

For example? Likelihood of Confusion: a blog about intellectual-property issues by an intellectual-property law firm about intellectual-property issues.

Is this really a site worth visiting? Why, yes. Here, for example, blawger Ron Coleman brings to our attention a recent, successful defense of intellectual property in India. The winner's less-interesting press release says
A decision in favour of Tata Sons Limited has been rendered in an International Arbitration under the aegis of the World Intellectual Property Organization (WIPO) cancelling a pornographic website registered as bodacious-tatas.com. This is an important decision in establishing the transborder reputation of the TATA mark.

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